Whatever the motivation behind a bot, these fake accounts can hurt the reputation of your business. Defaming a business to benefit a competitor.Squatting on a brand name to either sell it back to the business for money or impersonate them by stealing their identity.Selling fake products and services online to unwitting customers.Brand impersonation that deceives and steals a user’s private and financial information.
There are many reasons why scammers create false accounts, such as: Bots are polluting our feedsĪny small business or freelancer using Twitter, Instagram, WhatsApp, and Telegram will encounter bots.Īccording to Wired magazine, fake online users now represent 40% of all web traffic, poisoning entire marketing operations. The danger is that scammers will make these platforms unusable if you cannot read anything without having to block thirty-odd bots that swarm around every post. Despite people reporting and openly complaining about this problem, social media companies are struggling to address the issue.
In the crypto industry, bots are everywhere, and any time an influencer posts anything on TikTok or Discord, their replies are full of spam. Is it me, or has Twitter really had a drastic increase in the number of crypto spam bots in the last few months? One meme account has like instant 30 replies to each tweet and they’re all crypto spam bots.
